“… We started in 1986, primarily to help people coming back into the workforce after having children and so on, they’ve been out of the workforce for some time. So we set up to help them become au fait with the new technologies that were coming in at that stage so that they were employable again and it’s grown from there.
… Most of our business was on referral, which was great. But since the business started, there’s been a lot more competition now than there was obviously back in the eighties, so it’s competing with the bigger organizations, the TAFEs and so on and also the big national organizations that are based more in Melbourne. So some people don’t trust a smaller company for normal advertising. Word of mouth is different of course but to look at an ad in a newspaper, they don’t trust smaller companies often. It was the same coming on to our website a lot of the time.
… Through AdWords. I think we had Excel and Word campaigns but it wasn’t really having an impact I didn’t feel. I was chatting with one of my clients, Heather Bienefelt, and she was saying how fantastic it had been and what a difference it had made to the traffic through her website using Melbourne SEO. Well, I thought, I know Heather well and trust her judgment so that’s when I contacted you.
… Always it has doubled what we were getting before, sometimes it has almost tripled the visits to the site. So it’s good.
… It’s quite challenging even for people like us who are technically quite up there. It’s a whole new thing. No, it was fine, it was explained well. I knew what I was doing. Now I’ve stopped the AdWords campaigns, so that has been a saving for us financially. It’s worthwhile.
… We did a mail out to our database last week and normally we would mail out to 2700, something like that. This week we mailed out to 2820 people on the website on our database. So it’s growing, new business coming in, as well as being a resource for existing business.
… we’re a small business, we don’t have unlimited resources, so it’s very important that we get good results from the money we spend.
… I’d say talk to David. It doesn’t cost anything to talk initially and he’ll give you a good idea of what you have to do to get more visits to your website. Let’s face it, we don’t pick up Yellow Pages anymore, do we? We don’t pick up the books anymore. We go to Google and we go to whichever search engine we prefer and look it up through the web. So the more efficient that is for your website, the better off you’re going to be.”
If you want your business to be at par, getting coached of the innovative methods to reach your clients is crucial. Get more information here on this and see how David Jenyns’ team could be of help.
A Melbourne SEO Services Review by Linda Cockle | Corporate Client